Organizations see their strategic initiatives fail when a good strategy lacks successful execution. Failing to change and align people’s behaviors with the goals and mission of a new strategy quickly dilutes opportunities for achievement and inhibits progress toward desired outcomes. The strength of resistance to change among employees is one of the most often underestimated barriers to success. Changing behavior requires creating an environment where staff members learn new behaviors in the same tactile way they learned their old behaviors. Organizations are not staffed with programmable robots but with people who need clear direction, leadership and a motivational environment.

Through the application of our E-C-M (Expectations – Capabilities – Motivators) methodology, changes to behaviors and culture drive sustainable and continuous improvement. Working with organization leaders, Brooks International defines and communicates a clear direction and mission for the organization. We ensure that specific and measurable goals and targets aligned to the mission are developed and agreed upon throughout the organization. We work with clients to see that roles and responsibilities are clearly defined and communicated to ensure alignment and focus on the mission. Balanced scorecards and dashboards are implemented so everyone “knows the score” and can see their success.

Creating a performance-based culture is a key element of all Brooks International engagements. Constructive changes in culture and behaviors lead to the long-term sustainability of improved results in client profitability, customer satisfaction, quality outcomes and employee satisfaction.