Whether a greenfield launch or brownfield operation, the key to success is a robust, fully integrated plan coupled with diligent, action-oriented execution. While success requires a plan, the adoption of a plan, even a rock-solid one, is not a guarantee for success. Once plan execution begins, matters change and timelines slide – often delaying outcomes and benefits for years. Effective planning is a critical element, but execution management, including continuous realignment of plans and actions, produces a successful, on-schedule launch.

Brooks International provides top-level engagement management for comprehensive launch design and implementation. We use a disciplined and integrated approach, conducting feasibility studies – including the creation of pro forma financial and operational plans – resourcing requirements, organizational design, core operating processes, an overarching management system, supply-chain planning and human resource and performance management. We develop risk assessment with mitigation plans, so potential areas of issue and opportunity are integrated into the execution plan.

Greenfield launch services include:

  • Greenfield strategy
  • Risk assessment
  • Site-selection diligence
  • Supply chain and logistics
  • Facility assessment
  • Facility and operational layout
  • Manufacturing strategy
  • Position roles and responsibilities
  • Management goals and dashboards
  • Human resource and performance management
  • IT integration planning
  • SOP process
  • Engineering and quality processes
  • Financial analysis

Brooks International helps clients accelerate the launch of greenfield operation start-ups on time, on budget and with the planned benefits delivered.

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