The CEO’s Real Job Isn’t Strategy. It’s Building the Model That Executes It

Brooks International CEO Lui Damasceno makes the case that the leaders who consistently outperform their peers aren’t better strategists — they’re better architects.

Worth noting: strategy rarely fails on its own merits, it fails because the operating model beneath it was never built to execute it. Decision rights, performance rhythms, and accountability structures are the three levers that separate companies that deliver consistently from those that are perpetually explaining why they didn’t.