Published Articles
Your Value Creation Plan Is Not the Problem — Your Operating Model Is
PE Hub, Lui Damasceno
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May 29, 2026
Brooks International CEO Lui Damasceno writes for PE Hub, making the case that the private equity firms that outperform aren’t the ones with the most compelling investment theses — they’re the ones with the most disciplined execution.
His argument: value creation plans routinely stall not because the thesis was wrong, but because the operating model needed to deliver it was never built.



