Cash Flow Crunch Avoidance Strategies

Brooks International’s Mark Zeffiro and Lui Damasceno sat down with CFO Brew’s Demi Lawrence to talk through how finance chiefs can avoid a cash flow crunch before it starts.

Their key point: a preestablished process and clear accountability, established early, protect cash more effectively than reacting after the fact. Visibility into daily cash and operating cash cycles is where every CFO should start.