Corporate Core Values: Client Centric – Second in a Series of Five

By Lui Damasceno, Chief Executive Officer, Brooks International
April 17, 2017

We have been talking a lot lately about the importance of our corporate core values. These are crucial to our success, as well as the succes...

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Corporate Core Values: Integrity Above All – First in a Series of Five

By Lui Damasceno, Chief Executive Officer, Brooks International
March 30, 2017

Our corporate core values are massively important to the health and success of Brooks International. We recently revised and reestablished o...

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Superior Human Performance

By Lui Damasceno, Chief Executive Officer, Brooks International
March 2, 2017

Our mission at Brooks International is to deliver significantly enhanced profits and predictable business performance to our CEO clients. It...

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The Origin and Role of the CEO with an Outside Focus

By Rick Sapp, Director of Delivery Quality, Brooks International
August 8, 2016

In The American CEO, Peter F. Drucker outlines the uniqueness of the CEO position, which he writes is an American creation. He cites the Ame...

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Dumping Performance Reviews? Not So Fast!

By Rick Sapp, Director of Delivery Quality, Brooks International
June 2, 2016

A new perspective has emerged over the last few years that performance reviews are a waste of time and that organizations would be better of...

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What Is the E-C-M Model and Why Is It So Powerful?

By Lui Damasceno, Chief Executive Officer, Brooks International
May 9, 2016

Brooks International has worked with hundreds of companies in dozens of industries over our 55-year history. Prior to working with us, many ...

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Keeping Up in a Global Economy

By Lui Damasceno, Chief Executive Officer, Brooks International
May 3, 2016

Times are Changing Fast! Are You Keeping Up? Every organization has a strategy, either formally developed and documented or within the mind ...

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Delivering Profitability Improvement

By Lui Damasceno, Chief Executive Officer, Brooks International
May 1, 2016

Brooks International believes improvements in new products and services, market share, sales, efficiency, utilization, productivity, quality...

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Level 4 Attainment is NOT an Illusion…

By Kevin Belovsky, Managing Analyst, Brooks International
April 25, 2016

Performance Increases Require a Change in Attitude: A Level 4 Achievement Attitudes and opinions are directly reflected by performance. Incr...

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The Benefits of a Dry Run and Wet Run

By Rick Sapp, Director of Delivery Quality, Brooks International
April 18, 2016

At Brooks International, we use the terms “dry run” and “wet run” to describe activity leading to the “I Date,” where the client...

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